Dafabet Extends Its Long Term Shirt Sponsorship of Celtic FC
Dafabet, the casino gaming and sports betting operator, has announced its has signed an agreement with Celtic Football Club, the giant of the Scottish Premier League (SPL), to be the football clubs front of shirt sponsor, in an extension of the existing partnership.
Dafabet signs deal with Celtic FC to extend its shirt sponsorship.
LISTEN TO THIS ARTICLE:Under the terms of the partnership, the sponsorship deal is for three years, and will now take the collaboration between both parties to an association of more than twelve years. Starting in the 2016/17 season Dafabet has now become the longest shirt sponsor of Celtic FC in the football club's history.
We are very happy to be extending our partnership with Celtic FC. To be the longest front-of-shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal. The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.
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Celtic Focuses on Community Initiatives
Celtic FC were keen to point out that during their association Dafabet has always given its full support to the community and charitable work that the football club carries out in the local area.
The football club says Dafabet shows the same commitment as the club to its Celtic FC Foundation. The gaming operator regularly donates its front-of-shirt space to the Foundation, as well as donating match tickets to charity.
Dafabet gifts its Play on the Park rights to supporters and charitable causes each year. Additionally, Dafabet has sponsored many of the charity matches and other activities set up by Celtic and its charitable Foundation.
Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension. It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of. It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence.
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