Crystal Palace Replaces W88 with Cinch as Shirt Sponsor

English premier league team Crystal Palace has replaced online gambling brand W88 with a new sponsor, Cinch, an online car retailer.

The new development comes after the UK government placed restrictions on gambling brands as shirt sponsors, a move that will affect several Premier League clubs.

However, as the discussions of a betting sponsorship ban continues and the English football season ends, Crystal Palace has become the first club from the English first league to break its ties with its gambling brand sponsor.

Under the terms W88 had with Crystal Palace, the betting firm would sponsor the team by paying around £6.5 million per season while promoting its brand via its home stadium, signage, and social media pages.

However, with the latest development, Cinch has now become the new official training wear partner of Crystal Palace, thereby giving it access to promote its brand via the club's academy teams, Selhurst Park Stadium, and digital channels. The multi-year contract will also see its men's and women's teams wear Cinch's logo on their shirts.

Cinch is a well-established, family-friendly, and instantly recognizable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field. This is an incredibly exciting time for our partnership to begin, as we enter our 10thsuccessive season in the Premier League with a squad packed full of international talent.

Barry WebberCommercial Director at Crystal Palace

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