ComeOn Hires Directors of Its Sportsbook and Casino Platforms
The ComeOn Group, the IGaming Operator, has announced the appointment of Aaron Lowe as Director of Casino, and Jonathan West to the role of Director of Sportsbook, as new additions to its senior management team.
Lowe joined the Group at the start of the month from MrGreen, a subsidiary of William Hill, where he held the position of International Head of Gaming.
Lowe has lots of industry experience having held positions at several leading casino brands including JactpotJoy and Entain. His new role at ComeOn will see Lowe report to Christiano Blanco, the Chief Product Officer, where his duties will be to oversee all the Groups brands relating to casino activities.
ComeOn is successfully following up on its growth strategy and this is an exciting time for Aaron to join our business and lead the casino vertical to the next level. Aaron is a leader with profound casino knowledge and a vast understanding of how to create a long term sustainable value proposition to our customers. In addition to his proven track record, Aaron is bringing a lot of energy and innovative ideas that will benefit our products and customers.
Jonathan West came to Group at the end of last month and will also be reporting directly to Blanco. As Director of Sportsbook West will be responsible for leading the Groups sportsbooks in all its markets and covering all its sportsbook brands.
West previously held the same role of Director of Sportsbook at Casumo. West has also built up a lot of industry experience in his positions before Casumo with spells at BetVictor and MoPlay.
The sportsbook business is a key pillar of ComeOn’s growth strategy and we are delighted to have Jonathan leading our sportsbook business to the next stage. Jonathan is combining extensive product and trading experiences as well as know-how in proposition management and will guide our sportsbook vertical to the next stage of acceleration.
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