Clarion Uses Its Media Platforms to Promote Safer Gambling

Clarion Gaming has turned its attention to the issue of problem gambling during the Safer Gambling Week campaign taking place between the 17th to 23rd of October in the UK. Clarion will use the full resource of its in-house media platforms to raise awareness and highlight the drive within the industry to promote Safer Gambling.

This is the fifth year of Safer Gambling Week, and companies like Clarion see this event is starting to gain real traction within the industry. Clarion has brought together a variety of news, articles, and industry strategies for Safer Gambling to promote on its platforms.

There is also a case study focusing on an operator that implements a Responsible Gambling (RG) approach. This uses tools that perform analysis on player wagers and uses flags to highlight patterns of betting that may be harmful to a player.

UK regulators and Members of the UK Parliament have been trying to reform the gambling industry in the UK, mainly regarding the welfare of players and problem gambling. They have given operators the chance to make some voluntary changes, or they will use the legal process the tighten up existing laws.

This part carrot and part stick approach by the UK regulators has seen many of the big operators in the UK try to address the issue of Safer Gambling, particularly identifying problem gamblers.

Stuart Hunter, the Clarion MD, stated that the Safer Gambling program was generating a lot of interest within the industry. He cited campaigns on the issue run on social media and a high level of website traffic on the subject of Safer Gambling.

Clarion believes ICE London is an important location to raise the Safer Gambling platform because the event cuts across most of the international jurisdictions worldwide. Also, many of the regulators and main stakeholders globally will be attending the event.

Safer Gambling Week is in its fifth year and has done an excellent job in driving awareness of the work being undertaken by gambling brands to reduce the incidence of problem gambling.”
“We are working to do what we can to provide safer gambling with a platform using channels such as … the ICE London Consumer Protection Zone, which has become one of the most important features on the show floor.

Stuart HunterManaging Director of Clarion Gaming

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