Caesars Brings Horseshoe Online Casino to New Jersey
Caesars Entertainment has officially launched the Horseshoe online casino in New Jersey.
LISTEN TO THIS ARTICLE:The launch, which took place on November 20, is the platform’s fifth market debut in under two months. Caesars has been working hard to grow its digital gaming presence in North America, and its brands can be found in Michigan, Pennsylvania, West Virginia, and among Ontario casinos.
Bringing Vegas History Online
The Horseshoe name has been associated with Las Vegas since the casino opened in 1951. Matt Sunderland, Senior Vice President of Caesars Digital, explained that the latest launch is part of the company’s strategy to use multiple brands. The aim is to replicate the authentic Horseshoe experience with features and games that stand out in the competitive online casino market, particularly among New Jersey online casinos, where players seek premium options.
The launch strengthens Caesars’ digital lineup, which includes Caesars Palace Online Casino, Tropicana online casino, and Harrah’s Online Casino. While the flagship Caesars app may be the best known, the Horseshoe casino caters to a niche audience of experienced players drawn to high-stakes games, exclusive tables, and brand-specific content.
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Virtual Casino Experience with Exclusive Games
The Horseshoe online casino offers players a highly immersive virtual environment, complete with the signature gold horseshoe logo and a design that mirrors a physical casino layout. The game selection includes unique titles such as Horseshoe Rising Rewards, Horseshoe 3 Coin Cowboy, and Horseshoe Slick Riches LuckyTap, which were developed together with leading gaming providers such as Games Global, Bragg Gaming, and Design Works Gaming.
In addition to these unique games, players can compete for a number of progressive jackpots, and play distinctive table games and high-stakes slots. This approach aims to deliver an experience that feels exclusive and true to the Horseshoe brand.
The New Jersey launch is just the latest move in Caesars’ ongoing effort to expand its online gaming footprint. Earlier this year, the company took over WynnBET’s operations in Michigan and officially rolled out the Horseshoe platform there in October. The move has proven profitable, as Michigan’s online gaming market hit record revenues of nearly $221 million in the same month.
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