Greentube Appoints First Chief Sportsbook Officer

Greentube, the Digital Gaming and Entertainment division at NOVOMATIC, has announced the appointment of its first chief Sportsbook Officer, Felipe Ludeña. At the same time, Georg Gubo has been appointed Managing Director at ADMIRAL Sportwetten.

Ludeña is the current Managing Director at ADMIRAL Sportwetten. He officially joined Greentube on 1st August 2022 when he was given a seat on the company’s board as part of a strategic attempt to increase the collaboration between the two companies.

Gubo will be combining his new role at ADMIRAL Sportwetten with his current role as Greentube’s COO. It is hoped that the changes will bolster the work of the two companies, both of which are part of the NOVOMATIC Group.

With our continued strong performance in regulated markets across the world, it is a natural evolution for Greentube to fully immerse itself in the wider entertainment industry. I am honoured to be appointed as the company’s first Chief Sportsbook Officer. While Greentube has a vast heritage in online gaming, we want to engage players across a variety of different online verticals in future months and years.

Felipe LudeñaADMIRAL Sportwetten Managing Director and Greentube Chief Sportsbook Officer

Speaking about the changes, Gubo explained that there are “clear synergies” between the two companies that can help to drive growth for both and that the new appointments will aid just that. He added, “On a personal note, it’s a privilege to join a company as prestigious as ADMIRAL as Managing Director and I believe the future is bright for all involved.”