Bwin Extends Partnership with Euroleague Basketball

Online gambling company bwin has renewed its multi-year sponsorship agreement with Euroleague Basketball.

With four years added to the new contract, the partnership will continue until 2026. Under the terms of the new deal, bwin’s branding will also continue to be displayed at Turkish Airlines Euroleague and 7Days EuroCup games

We are proud to continue our partnership with the EuroLeague, the biggest European basketball organisation. We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe. Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved.

Ionna BeriouDirector of Corporate Affairs at bwin

Furthermore, the agreement opens channels for Euroleague fans to benefit in the Turkish Airlines Euroleague Final Four competition. bwin will introduce fan experiences that will focus on hospitality packages and technology initiatives.

We are thrilled to renew our collaboration with bwin for four more years, as it shows once again the commitment and confidence of our partners. bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans.

Roser QueraltoChief Business Officer of Euroleague Basketball