Brazil Regulators to Ban Gambling Bonus Ads in New Measures
The National Consumer Secretariat (Senacon) of Brazil has announced several measures designed to regulate online gambling within the country. These rules relate to the banning of the marketing of casino bonuses and any adverts that are deemed to target and appeal to children who are too young to gamble.
Brazil introduces Order No. 2,344/2024 to promote responsible gambling.
LISTEN TO THIS ARTICLE:The measure introduced by Senacon was Order No. 2,344/2024, with the regulator stating they want these guidelines introduced into the gaming market in Brazil as soon as possible. One of the rules to come into effect is that gambling companies will be prohibited from running marketing campaigns that promote gaming operator bonuses and incentives.
The statement says it is designed to protect vulnerable groups, specifically children, and the new rules are that gaming operators should not produce advertisements that are targeted towards children and adolescents.
The authorities are keen to push this measure through to the legislative gambling framework as soon as possible. Gambling companies that fail to provide evidence of their compliance will be fined R$50K a day.
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Brazilian Regulators Keen to Promote Responsible Gambling
The authorities in Brazil and Senacon are keen to introduce comprehensive Responsible Gaming guidelines in the jurisdiction before the start on the newly regulated gaming market which is due to commence on January 1st next year. They believe these measures will provide a safe environment for players in Brazil and protect those individuals who are vulnerable or at risk of gambling related harm.
The statement highlights that these new rules will apply to the list of gaming operators that have been issued gambling licenses in the region for 2025. Additionally, Brazilian regulators have asked gambling operators to outline details of their player protection procedures.
Monitoring of the online gaming and betting market regarding bonuses and advertising of betting games. Preventing and combating over-indebtedness. Guaranteeing the safety of vulnerable people in the consumer relationship, with special attention to hyper-vulnerable people such as children and the teenager.
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