Dafabet Partners with Bournemouth in a Sponsorship Agreement

AFC Bournemouth announces a new deal with Dafabet to be its principal sponsor as the football club returns to the English Premier League next season.

The agreement is for two years and will see Dafabet, the online gaming and sports betting operator, have its branding displayed on the shirt front of the men’s team. Also, as part of the deal, Dafabet is to make a significant donation to the Community Sports Trust that is operated by Bournemouth. The club runs this trust to create projects that give people the opportunity to get into work.

Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club. The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion. Dafabet have a huge presence in sport, having worked with a whole host of clubs in different areas, and we look forward to a successful partnership with them over the next two years.

Rob MitchellCommercial Director at AFC Bournemouth

Following Bournemouth’s promotion to the top flight of English football, both parties are looking forward to next season in the Premier League, with Dafabet hoping to enjoy a high profile in one of the world’s most popular football leagues.

We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most-watched league in football - so being on the front of the shirt gives us excellent branding worldwide. As with all our partners, we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season. Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.

John CrucesHead of Sponsorships at Dafabet