Betway Announces European Betting Partnership with Chelsea FC
Betway, the global digital gaming company, has announced an agreement with English Premier League (EPL) side Chelsea FC, that will see the operator become the European Betting Partner of the football team.
Betway joins Chelsea FC as the EPL side European Betting Partner
LISTEN TO THIS ARTICLE:This is a multi-year deal that will ensure Betway gains increased brand visibility with its logos and signage displayed prominently throughout the Stamford Bridge stadium on LED advertising boards for all home league and cup games. The deal also gives Betway access to the Chelsea digital and social media platforms.
As part of the deal, both parties have stated that customers of Betway can look forward to increased exclusive content created by former and current football stars at Chelsea FC. Additionally, there will be the opportunity for fans to enjoy VIP experiences such as stadium tours, meet and greets with star players, and hospitality on match days.
We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea. This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.
More Business News
EPL Continues with Gambling Partnerships
The general trend of partnerships despite the imminent voluntary ban on gambling sponsorship starts in two years' time. The organizers of football in the United Kingdom (UK) have collaborated to introduce a new code for responsible sponsorships. This includes the EPL clubs and gives them guidelines for responsible gambling sponsorship in sports.
This is also the second similar sponsorship deal Betway has entered into in the past two months, following the gaming operator becoming the official betting partner of Nottingham Forest last month.
We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.
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