Betsson Group to Use Greco Risk Management Tools
Greco, the gameplay risk management platform, has announced that it has signed a partnership with Betsson, a leading iGaming operator.
The deal will see Greco supply Betsson Group with its gameplay risk engine in order to help the operator improve player management and make its customer engagement strategy more efficient.
Our Analytics team has worked with Greco on numerous occasions. We value their advanced and groundbreaking approach to detecting unfavorable player behavior and developing better strategies for mitigating such risks. We are thrilled to be early adopters of their new technology, and we are excited for the future of our partnership with Greco.
Greco’s gameplay risk engine gives operators the ability to carry out real-time behavioral risk-based segmentation, as well as actions on player accounts and contact players directly at the first sign of potentially harmful behavior.
We are incredibly thrilled to welcome Betsson Group as a partner. Our goal is to determine the behavioral risk and theoretical value of every player under every circumstance. These metrics have the power to reshape the industry. Betsson has a world-class analytics team, and as we continue to develop the Greco platform and sandbox new features, their feedback is going to be invaluable.
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