Betsson Group Acquires Sporting Solutions to Boost Betting Tech
Betsson Group has announced its acquisition of Sporting Solutions’ trading, pricing, and sports betting risk-management services from FDJ Group.
In a statement, Betsson revealed plans to incorporate Sporting Solutions’ advanced pricing feeds for both pre-match and live betting to enhance its B2C and B2B sportsbook offerings.
LISTEN TO THIS ARTICLE:Sporting Solutions, founded in 2007, operates mainly in the UK but also serves markets in Canada and South Africa. The company partners with major operators and lotteries such as 888Sport, Ladbrokes Coral, SkyBet, William Hill, and Norsk Tipping. Betsson has been a partner of Sporting Solutions for over a decade. Despite the acquisition, Sporting Solutions will continue serving its B2B betting partners.
The acquisition is pending regulatory approval and other conditions. Both parties anticipate completing the deal once the necessary clearances are obtained. The financial terms of the agreement have not been disclosed.
This is Betsson’s second B2B acquisition this year. In February, the company purchased Dutch games studio Holland Power Gaming and its B2C operation for €27.5 million.
During Betsson’s Q2 earnings call in July, CFO Martin Öhman emphasized the company’s focus on mergers and acquisitions saying that they are in a “growth phase” and seeking good M&A opportunities.
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A Strategic Fit for Betsson
Jesper Svensson, CEO of Betsson operations, described the deal as a “strategic fit” for the company, aiming to boost revenue streams and create valuable business opportunities.
We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product. It complements our sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering. Both are key factors in the success of our B2B strategy.
FDJ highlighted its strategic refocus on international activities through its B2C and B2B2C operations across lottery, sports betting, and online gaming markets. FDJ also clarified that Betsson would be acquiring the platform’s price setting and risk management activities, but not the sports betting managed services operated by FDJ for lottery operators.
Strong Performances by Betsson and FDJ
The acquisition follows positive Q2 and H1 results for both Betsson and FDJ. Betsson reported a 25.4% year-on-year increase in active players, driving revenue, net profit, and EBITDA. Sportsbook revenue for Q2 rose by 12.8% to €78.4 million, offsetting weaker segments such as poker and bingo, which contributed € million, a decline of 13.0%.
FDJ’s group revenue for the first half of the year increased by 10.8% to €1.43 billion. Revenue from sports betting and online poker rose by 14.5% to €294 million, despite the Euro 2024 football tournament falling short of expectations.
The sale of Sporting Solutions is the latest in a series of M&A activities for FDJ. Last year, the group acquired Premier Lotteries Ireland (PLI) and Zeturf, which significantly impacted H1 results. FDJ noted that these acquisitions helped boost digital revenue by 39.8%.
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