Betsson Debuts Services in Argentina
Online gaming company Betsson (STO: BETS-B) has debuted in Argentina after getting approval from the Provincial Institute of Lottery and Casinos (IPLyC) to offer its products and services in the jurisdiction.
Betsson and Casino de Victoria, a land-based gambling operator, were both granted licenses by the IPLyC to run their operations in the Province and the City of Buenos Aires.
The two brands inked an agreement to provide a whole new experience for gambling enthusiasts in the region.
The deal will see the two giant companies combine their digital gaming experience and marketing expertise to grow their newly established business in Buenos Aires.
Land-based gambling has been in existence in Argentina for a long time. However, the region can be said to be testing the waters when it comes to online gambling.
The first operators to launch in the Argentinian regulated market include Codere Online, BPlay, and GiG, all of whom went live in December.
The launch in Argentina signifies yet another milestone in LatAm and further strengthens Betsson's market presence in the region. The license for the Province of Buenos Aires, together with the license for the City of Buenos Aires, cement our position in the region. LatAm is a strategically important region where we are performing well, and we have great ambitions for the future in Argentina.
The license is a strategic development in Betsson's plans to expand in the LatAm region. Recently, the company acquired Inkabet and became the official sponsor of Colo Colo,the Chilean football team.
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