Betr Acquires Huddle Tech License to Power Its Sportsbook
Betr has announced it has acquired a license to use the sports gaming technology from Huddle Tech to be integrated into the Betr sportsbook platform.
Betr integrates new technology into its sportsbook following the Huddle Tech license.
LISTEN TO THIS ARTICLE:Under the terms of the license, Betr can use Huddle Tech’s technology in its sportsbook service with features such as market-leading odds-making, risk and trading tooling, and content offering. It provides the player with traditional markets including money line, point spread, and over/under, both pre-game and in-play markets. Additionally, there are cutting-edge features like Same Game Parlays (SGP), and Same Game Parlays Plus (SGP+).
We are thrilled to see Betr utilize our software technology to enhance their sports gaming offerings, Betr's vision aligns perfectly with our commitment to innovation and excellence in the iGaming sector, and we look forward to supporting their growth and success in the U.S. market.
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New Betr Sportsbook Set For Imminent Launch in the US
Senior management at Betr has stated they have successfully integrated the Huddle Tech software into its sports betting platform and says it has targeted the upcoming start of the new National Football League (NFL) season in North America to launch its new sportsbook product.
The gaming operator has said it will debut its new platform in the US states of Ohio and Virginia, where it already has a sports betting presence. Betr launched its beta version sportsbook offering in Virginia last year.
Betr has secured approval to operate in a further three North American states, including Pennsylvania, Colorado, and Kentucky, with a further two temporary sports betting licenses in Indiana and Maryland. There are plans to roll out the new sportsbook services to these US states over the coming year.
We expect this transaction to be transformative for Betr, as we now have accelerated our product roadmap by years, have vertically integrated our product, and therefore have further improved an already strong gross margin profile for our business, and will be more advanced or at least on par from a sports gaming content standpoint than our competitors, We now have the capability to build our own product and technology and are no longer reliant on third parties in a significant way.
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