BetMGM Tweaks Betting Platform Ahead of Football Season
BetMGM, the online sports betting and iGaming platform operated by MGM Resorts International and Entain, announced on Tuesday the release of a series of significant enhancements to its mobile sports betting app, just as the NFL and college football seasons are set to intensify this weekend.
The Kansas City Chiefs and Houston Texans face off on an NFL football field. (Source: Associated Press)
LISTEN TO THIS ARTICLE:These upgrades are poised to offer a more dynamic and comprehensive betting experience for users, with a particular focus on increasing the variety and depth of markets available, bolstered by innovative technology and advanced analytics. The most notable enhancement is the expansion of the number of markets available on the BetMGM platform, powered by Angstrom, Entain's in-house sports modeling and analytics division. Angstrom's technology is designed to provide exclusive betting odds for specific wagers, which is expected to give BetMGM a competitive edge in the increasingly crowded sports betting market.
With Angstrom's integration, bettors will now have access to a wider range of football futures, including nearly 1,000 markets related to awards, player performances, and team propositions. This includes over 450 betting options for each professional football game, beginning with the opening week of the season.
Related: BetMGM Extends Deal and Becomes Official Sportsbook Partner of NFL in CanadaBetMGM has also introduced a more streamlined process for creating same-game parlays, a feature that has grown increasingly popular among sports bettors. The updated platform allows users to effortlessly build multi-leg wagers within any part of the app, thereby enhancing user experience and engagement.
Additionally, BetMGM has rolled out an increased number of pre-packaged parlays, giving bettors a variety of ready-made options to choose from. These changes are expected to attract both seasoned bettors and those new to the platform, by making the process of creating and placing bets simpler and more intuitive.
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Betting Expansion Leads to Innovation
Another key feature of the updated app is the inclusion of live bet tracking, which allows users to monitor their wagers in real-time. This feature is complemented by a redesigned bet slip that now consolidates all wagering options into a single view.
This user interface improvement aims to streamline the betting process by enabling customers to place multiple types of bets simultaneously from one convenient location. The live bet tracking, coupled with the new bet slip design, is expected to significantly enhance the in-play betting experience, which has become a critical component of modern sports wagering.
The upgrades also include the introduction of Smart Stats, a feature designed to provide bettors with key insights, data, and statistics directly alongside the betting markets. This integration of data analytics is intended to assist users in making more informed betting decisions by offering relevant information at the point of wager.
These app enhancements come on the heels of BetMGM's recent achievement of becoming the first sportsbook to introduce a single digital wallet to Nevada users, making it easier to use the app in other states. This development is particularly significant as it reduces regulatory and financial barriers for users, allowing them to seamlessly place bets across other jurisdictions where BetMGM operates, including US states, Ontario and Puerto Rico.
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