BetMGM Secures Rights to The Price is Right and Family Feud
In a landmark deal, BetMGM has acquired the exclusive online casino rights to two of the biggest and most iconic gameshows in the US.
LISTEN TO THIS ARTICLE:The betting operator has signed a multi-year content partnership with Fremantle, a global leader in the creation, production, and distribution of world-class entertainment content.
The exclusive alliance grants BetMGM intellectual property rights to Freemantle’s portfolio of entertainment content, including beloved American gameshows “Family Feud” and “The Price is Right.”
The deal will enable BetMGM to develop a range of casino games, including table games, slots, and non-traditional games based on the gameshows.
Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It's all about enhancing how fans of The Price Is Right and Family Feud connect with the shows in fresh, immersive ways.
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BetMGM Builds on Gameshow Success
As part of the agreement, BetMGM will make appearances during some weeks throughout the upcoming seasons of Family Feud and The Price is Right, with never-before-seen partnership integrations.
According to the partners, more details on the strategic partnership’s activations will be revealed throughout 2025.
A joint venture between MGM Resorts and Entain, BetMGM is no stranger to TV gameshow deals. The operator has a multifaceted partnership with Wheel of Fortune that includes online casino games, on-screen promotions, and activations during the show’s television season.
This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. Family Feud and The Price is Right are two of the most popular game shows in North America and we look forward to bringing their fun and excitement to our online casino in various exciting ways.
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