BetMGM in a Partnership to Add Aristocrat Titles to Its Platform
Anaxi, the online gaming brand of Aristocrat, has announced that it is to supply BetMGM, the global gaming and sports betting company, with gaming content in a recent partnership with the operator.
Anaxi was set up by Aristocrat last year to supply real money titles and customer solutions to gaming operators. The customer solution that forms part of the Anaxi platform is the Customer Experience Solutions (CXS) service, and this deal signifies the first success for the brand.
Under the terms of the deal, many of the hit titles from the Aristocrat portfolio will be available to BetMGM through the Anaxi platform. Players will be able to enjoy games, including BUFFALO, 5 Dragon Rising Jackpots, and Miss Kitty.
We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain our partners and players.
Matt Prevost, the Chief Revenue Officer for BetMGM, said. “We are honored to be the first operator in North America to offer Anaxi’s world-class content. Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”
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