BetMakers and UK Tote Signs Partnership Extension Until 2029
BetMakers, the B2B technology solutions provider, has announced it has reached an agreement with the UK Tote Group to supply its Quantum software to the gaming operator, which is an extension to the current deal.

Under the terms of the renewal agreement, the deal has been extended until 2029 which means that BetMakers technology will continue to supply cutting-edge technology to be used to enhance the player experience. The Tote is the pool partner to the 85 British and Irish racecourses in the region. Currently the Quantum software provided by BetMakers powers the core of the Tote operations throughout its gaming operations platform for all racecourses in the UK.
BetMakers are excellent partner for the UK Tote, and we are excited to be renewing our partnership until 2029. The Quantum solution provided by BetMakers plays a critical role in how we host and deliver racing pools wagering across 85 racecourses in the UK and Ireland, both on course and via our Mobile Apps and Website. BetMakers digital expertise, commitment to continued innovation to support pool growth, alongside investment from the UK Tote, ensures we will continue to evolve the pool betting experience for customers in the UK and Ireland and partners around the world.
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Partnership to Develop Further Opportunities
BetMakers and the UK Tote highlighted that World Pool events had proved very successful and had been a great source of collaboration between multiple global jurisdictions, and stated that Betmakers had played a key role in these global pools.
In the statement both parties have said they will utilize the advanced technology provided by BetMakers to explore and develop other opportunities that may lead to extra revenue streams. They believe this could lead to the expansion of UK and Irish racing being launched into new gaming markets.
BetMakers is delighted to be renewing our partnership with the UK Tote which is both an iconic brand and a key player in pool betting around the world. Central to this position has been the development of many key World Pool events which BetMakers and Global Tote proudly play an integral role in facilitating. Our team looks forward to working with the UK Tote Group to grow the reach of UK and Irish racing into new markets while enhancing the wagering experiences of existing partners. By leveraging the BetMakers network of global regulated racing partners we will deliver new liquidity to domestic pools and drive strong returns to racing.
As well as UK racing the Tote features horse racing content from around the globe, including a deal to show US horseracing content.
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