Betfred Names Nick Cockerill in the Role of Chief Product Officer

Betfred, the global betting and gaming brand, has announced the appointment of Nick Cockerill who joins the group as the new Chief Product Officer (CPO), to help the business grow across all its digital platforms.

Betfred appoints Nick Cockerill as CPO to lead the brand's digital expansion.

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Cockerill is an industry veteran with 10 years of experience who joins Betfred from Stats Perform, where he served as VP of Product since 2021. Additionally, he held key roles at tier-1 operators Sky Betting, Flutter Entertainment, and Pokerstars.

During his time at Stats Perform, Cockerill successfully launched several sportsbook products, including Instant Highlights and Runningball. He has experience in the expansion of an operator through technological improvements, which he achieved at Sky Betting & Gaming.

Nick joins with a wealth of experience and has an excellent track record in the sector. His appointment is key to our huge ambitions for Betfred.

Joanne WhittakerCEO of Betfred

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Senior leadership at Betfred say the gaming operator’s main strategy is that innovation will lead to continued growth in the industry, and it outlines the key part it believes Cockerill will play in using his extensive experience to achieve the business objectives.

Cockerill is tasked with overseeing the group's expansion in the gaming market and focusing on online and other digital platforms within the Betfred group worldwide.

I’m delighted to join Betfred at such an important and exciting time in their history, Betfred is one of the UK’s strongest brands in the sector and I’m looking forward to working with the excellent team here to elevate Betfred to where it should be as one of the top online bookmakers in the UK and advancing our leadership in retail.

Nick CockerillChief Product Officer at Betfred

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