BETBY Announces Partnership with Hero Gaming

BETBY, the sportsbook supplier, has announced a deal with Hero Gaming that will see the operator introduce BETBY’s complete solution to a number of important markets around the world.

Hero Gaming operates brands including Simple Casino and Boom Casino, and both will be adding BETBY’s sportsbook solution to their portfolio. It means that the operator will be able to make use of BETBY’s end-to-end, AI-driven sportsbook solution that provides markets for more than 600,000 live events each year. They will also be able to access BETBY’s Betby.Games range of eSports titles.

The partnership with Hero Gaming comes after BETBY secured agreements with a number of operators over the past year. It will help the supplier build its presence in regulated markets as it seeks to continue its global expansion.

We’re delighted to expand our partnership with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.

Leonid PertsovskiyChief Executive Officer at BETBY

Sam Brown, Hero Gaming’s Chief Commercial Officer, said that growth is crucial for Hero Gaming in the coming year and that expanding the sportsbook is one way of achieving this. He explained, “The inclusion of BETBY’s eSports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”

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