Betano Secures Colombian Betting License
iGaming and online sports betting operator Kaizen Gaming has been granted approval to launch its Betano brand in Colombia.
With the license, Betano becomes the 16th licensed operator in Colombia.
LISTEN TO THIS ARTICLE:Granted by Coljuegos, Colombia's gaming regulator, the authorization allows Betano to offer a range of online casino and sports betting services to players in the jurisdiction.
With the license, Betano becomes the 16th licensed operator in Colombia, joining other international companies like Bwin, Betsson, Codere, Stake, and Rush Street Interactive's RushBet.
Coljuegos expects the number of licensed online betting operators in Colombia to increase to 17 soon as another operator, Bingo Casino, gears up to enter the country's competitive betting market.
We continue to strengthen the online gaming industry. We hope that, with the entry of this new operator, we can continue to increase transfers for the health of Colombians. At this time, the platform is already operating for the betting public. We are seeing that online betting is a sector of the economy that has driven the growth of the country's gross domestic product. For this reason, we are working to make the market even more attractive and to provide more options to bettors.
The President also anticipates that the online gambling sector will pay around COP 419.5 billion ($95.5 million) in exploitation rights by the end of 2024, a 31% increase compared to last year.
More Business News
Betano Strengthens Latin American Presence
Achieving Colombia's certification is a significant milestone for Betano as the company embarks on solidifying its position in the Latin American market.
The operator was the first to apply for a license in Brazil and is among the 223 authorized brands permitted to operate during the transitional period from October 1 to December 31.
A recent study by H2 Gambling Capital and OpenBet found Betano holding 23% of Brazil's grey wagering market.
Betano also has a solid footprint in Brazil and Argentina, where it utilizes strategic sponsorship initiatives to drive growth. The operator sponsors Brazil's and Argentina's top football leagues and the Copa América tournament that took place last summer.
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