bet365 Enters Brazil with Casino and Sports Betting Offerings
Leading online betting operator bet365 has announced its entry into Brazil’s newly regulated iGaming and sports betting market.
LISTEN TO THIS ARTICLE:Brazilian players can now access the bet365 sportsbook and online casino, and enjoy a range of live casino and slot games available via the bet365 app or website. The operator also provides diverse responsible gaming tools on its platform to promote safe play.
bet365’s launch in the South American country complements its recent efforts to solidify its foothold in the region. Its new headquarters in Barueri, São Paulo, will support its long-term commitment to the Brazilian market and serve as a hub for its Latin American operations.
We are delighted to announce our launch in Brazil and deliver a premium sports betting experience to this vibrant market. Football fans around the world share a love of the beautiful game, but nowhere is that passion more evident than here. We’re thrilled that our Never Ordinary brand platform can further enhance the enjoyment of the sport for the Brazilian people. In addition, we will use our expertise and advanced responsible gambling tools to ensure a safe and responsible environment for all new customers.
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A Promising yet Competitive Market
Brazil offers a significant market potential for bet365, given its large population of roughly 220 million and a rich sporting culture featuring numerous professional and amateur teams.
However, the country also presents a highly competitive landscape, with several operators vying for significant market share. bet365 is one of the over 60 companies granted licenses to operate in the Brazil iGaming market, including Meridianbet and Stake.
Brazil officially entered the regulated wagering market after President Lula Inacio Da Silva signed Bill PL3626/23 into law in January 2024. The Prizes and Betting Secretariat (SPA) under the Ministry of Finance provides regulatory oversight of the industry.
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