beBettor and EveryMatrix Partner for Frictionless Financial Checks
beBettor, the data analytics platform, has announced a partnership with EveryMatrix, the iGaming solutions provider, to supply technology that will enable frictionless financial checks on gamblers.
EveryMatrix uses beBettor technology to supply affordability checks solution.
LISTEN TO THIS ARTICLE:This solution will be integrated into the EveryMatrix suite of services. This solution will be available for clients of EveryMatrix located in the United Kingdom (UK) and is in response to the ongoing proposed legislation changes In the region. One of these are financial checks for gamblers who spend over a monthly limit of £500 and is due to come into effect at the end of August this year. Once a player has passed this limit, then gambling companies are required to carry out affordability checks on the customer.
This solution integrated into the EveryMatrix platform is designed to carry out these checks in the background and in a seamless manner, without becoming obtrusive to the customer.
As a business, we pride ourselves on delivering the best service to our operator partners. This will provide our customers with additional robust, responsible gambling controls while meeting new UK requirements without any friction, so we're delighted to be working together with beBettor.
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Integrated Across EveryMatrix Modular Platforms
EveryMatrix has a suite of products within the gaming industry that are modular and this allows its clients to choose the required solutions to complement the gaming operators offering. By integrating the frictionless financial check technology across its modular platforms its clients will be prepared for the proposed changes to gambling legislation in the UK outlined in the White Paper.
Both parties have stressed they are committed to responsible gaming and financial checks should achieve this. They fully support the responsible gambling guidelines proposed in the White Paper and say this solution will comply with future changes in legislation while creating a safer environment for customers.
Our aim is to help operators fully meet this new UKGC requirement in a seamless way that minimizes business impact. As the 30th August deadline approaches, we are seeing more and more UK-licensed operators opt for our frictionless and non-intrusive financial vulnerability solution. Today, it's brilliant to announce partnering with EveryMatrix as an award-winning sportsbook and iGaming supplier and I look forward to working closely with both EveryMatrix and their operator partners.
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