Argentina Moves to Ban Gambling Ads
Argentina's Chamber of Deputies is set to convene on November 27 to debate a federal bill aimed at banning all forms of gambling advertising and sponsorships.
The proposal seeks to crack down on gambling promotions and sponsorships in Argentina.
LISTEN TO THIS ARTICLE:The debate has been expedited after a coalition of five opposition parties in Congress joined forces to support a bill that would outlaw all advertising and sponsorships promoting gaming and betting operators.
The proposal seeks to crack down on gambling promotion by banning logos on sports jerseys, advertisements across media channels, and welcome bonuses on online platforms. It also features payment restrictions, including a ban on using credit systems and social welfare cards for gaming purposes.
The measure is being backed by the Civic Committees, which play a key role in shaping policies to prevent and address problem gambling.
In a coordinated effort, five key committees, Addiction, Prevention, Social Action, Communications, Criminal Legislation, and Families and Youth, are also jointly developing policies for a landmark federal bill on gambling protections. The proposed bill seeks to create a unified federal framework that takes precedence over existing state-level regulations.
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Divided Opinions on Gambling Ads Reform
While the bill garners support from parties like the Unión por la Patria, Encuentro Federal, the Civic Coalition, and left-wing factions, the ruling coalition, including PRO, La Libertad Avanza, and a faction of the UCR, advocates for a more lenient approach, one that would permit sponsorships to continue.
In July, the Chief Governor of Buenos Aires, Jorge Macri made a significant move by banning the issuance of new gambling licenses. This decision came on the heels of disturbing reports that a staggering 34% of minors in Buenos Aires had managed to bypass adult verification checks and engage in gambling activities.
Lawmakers must meet to discuss and vote on the measure before November 30, when they will embark on a three-month recess. To meet this deadline, legislators are taking steps to ensure that the debate takes place without delay.
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