Andrew Bimson Becomes New Sportradar North American COO
Leading global sports technology company Sportradar has announced the appointment of Andrew Bimson, former Bloomberg Executive, as the Chief Operating Officer, North America.
As the new COO of North America, Bimson will oversee and be responsible for the growth of Sportradar’s three core business areas - Betting & Gaming, Sports Entertainment (media solutions), and ad:s (marketing services) in the region and globally. Bimson will report to North America CEO Arne Rees.
Andrew joins Sportradar at an important time as the North American market is primed for significant growth and remains a key focus of Sportradar’s overall strategic plan. His role in partnering with our leaders to articulate this vision, align teams around it, and create meaningful KPIs to measure our progress will be critically important. I have no doubt his work will touch all our North America teams, and I look forward to him getting to know our talent.
Before his appointment, Bimson was an executive in Bloomberg LP. He had spent the last decade in the company in a number of senior management roles, most recently as the Global Head of Business Marketing Operations & Analytics.
Bimson is an experienced global business executive with over 20 years of experience working at Fortune 500 companies and international brands. He has also influenced over $750M in revenue by placing data and analytics at the core of his sales, marketing, and operational expertise.
Sportradar is right at the center of where sports, data, and technology intersect. As the market leader of enhancing sports fan engagement, I’m excited to join Sportradar and lead our talented teams who are revolutionizing the rapidly growing sports betting and entertainment industry in the U.S.
Last month Sportradar got approval to offer sports betting and casino gaming in the U.S. states of Maryland and Wisconsin, respectively.
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