Altenar Welcomes Matthew Ferrara to Lead North American Growth
Altenar, the sportsbook software provider, has announced the appointment of Matthew Ferrara in the role of Sales Manager for North America, as the business pursues growth in the region.
Picture of Matthew Ferrara tasked with driving North American Sales.
LISTEN TO THIS ARTICLE:Ferrara has a comprehensive knowledge of the gaming industry having served as Business Development Manager for United States (US) gaming operator Kero Sports. Previously he was based in Croatia where he spent two years working for Superbet as a trader on US sports.
He has been tasked with continuing to build on the close relationships Altenar has forged with its partner clients. Ferrara says he believes this in-depth knowledge of client partner preferences will help demonstrate the full service it provides to potential clients.
My previous roles have given me a good understanding of the sports betting industry from both a B2B and B2C perspective, understanding the pain points and what an operator is looking for in a sportsbook solution. There was a lot of appeal about joining Altenar, especially the back office tools and trading team. Paired with the use of official data and top data providers, operators will have a significant competitive edge and offers tailored to their regulatory needs.
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Ferrara says he is excited to join Altenar and has been tasked with increasing the provider's footprint in North American jurisdiction.
The provider boasts one of the main advantages it has over its competitors is that it has the ability to customize its platform for the needs of the local customer base. This should lead to increased customer satisfaction and player retention.
Last year the global sportsbook provider celebrated its launch into South Africa after it secured a National Manufacturer license for the region.
We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets. He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.
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