Allwyn Start Operating the Fourth License of UK National Lottery
LISTEN TO THIS ARTICLE:Allwyn, the lottery operator, has received formal approval from the Gambling Commission to oversee the fourth Licence of the UK National Lottery. The operator was successful in the bidding process in 2023 and started running the National Lottery in February of this year.
This is the first change in operator in the 30-year history of the National Lottery, which has been responsible for raising over £48 billion for good causes, benefiting various sectors such as arts, sport, heritage, and communities.
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Allwyn says they intend to make some changes to the lottery over the next few years. This includes growing the retail presence of the National Lottery and introducing new technology to modernize the platform.
We are thrilled to become the new operator of The National Lottery. It is a privilege and a responsibility that we take incredibly seriously. Over the next 10 years, our commitment is to increase returns to National Lottery-funded projects and build a legacy of change for good.
Allwyn Committed to Key Changes
The new operator said during the bidding process that it proposed some changes to the National Lottery. This includes an ‘Incentive Mechanism’ which Allwyn states will only see its profits rise if the Returns to Good Causes money generated by the lottery increases.
This is a historic moment, the first time the National Lottery has changed operator and the Commission is pleased to have reached this milestone. The Fourth Licence, by design, will mean more of every pound spent on the National Lottery will go to Good Causes whilst still making sure it is safe to play. The National Lottery celebrates its 30th birthday this year and in that time it’s made a huge impact on the UK.
New Operator Overcame Several Obstacles
When Allwyn was awarded the fourth license to run the lottery, Camelot, who has run the National Lottery since its inception, raised concerns over parts of the bidding process. Camelot started legal action hoping to resolve their issues in the courts. Allwyn decided to purchase Camelot and resolve the issue rather than face a drawn-out legal action.
This delay raised concerns among leadership within Allwyn that it could affect the smooth transition to the new operator of the National Lottery. The operator believes its efforts in the last few months, including several high-profile appointments mean the company is looking forward to a positive start.
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