Allwyn Signs Multi-Year Partnership with Formula 1
Allwyn International has announced a multi-year global partnership with Formula 1 and it is company’s largest sponsorship investment to date.
LISTEN TO THIS ARTICLE:The collaboration is set to launch ahead of the FIA F1 World Championship at the Melbourne Grand Prix on March 14. Allwyn operates several lotteries, including the UK National Lottery, Lotto Italia, Austria’s Lotterien, and the SAZKA lottery in the Czech Republic. The partnership is part of the company’s efforts to increase its global brand recognition while reinforcing its dedication to positive social impact.
Allwyn to Reach Enormous Global Audience
Formula 1 has a huge global reach. It reaches an audience of 750 million fans and engages 96 million social media followers across 24 Grands Prix each year. In 2025, with F1 celebrating its 75th anniversary, Allwyn hopes to integrate its brand within the motorsport world.
Allwyn is focused on international expansion, and this partnership is a key milestone in our growth strategy. This investment positions Allwyn on a global stage, enhancing visibility and showcasing the positive role of lotteries in society.
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Partnership Welcomed by F1
F1 President Stefano Domenicali has welcomed the partnership saying that it aligns with their “commitment to innovation and global community engagement.”
He said that through the partnership, both organizations will be able to reach a larger audience around the world. He added that they will be working together to create “unique experiences and drive positive change”.
The partnership will also help Allwyn cement its presence on the international stage as the company joins F1’s impressive list of global partners including DHL, Heineken, Lenovo, Pirelli, Qatar Airways, Salesforce, and Amazon AWS.
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