AGA Predicts $1.39 Billion in Super Bowl LIX Wagers
The American Gaming Association (AGA) has estimated that Sunday's Super Bowl between the Philadelphia Eagles and Kansas City Chiefs will generate $1.39 billion in bets.
LISTEN TO THIS ARTICLE:The estimated figure is drastically lower than the $23.1 billion projected for last year’s Super Bowl. The decrease is largely attributed to the revised methodology used by the gambling association this year, which slightly differs from previous calculation methods.
The AGA’s earlier estimates rely on public surveys, including those on unregulated or illegal platforms and casual wagers. However, for Super Bowl LIX, the association is focusing solely on legal bets in US jurisdictions.
No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal. This figure underscores the positive impact of the legal market—from protecting consumers to generating tax revenue that benefits communities across the country—while enhancing the game experience for all.
The AGA’s estimates are supported by data from GeoComply which shows a 20.2% increase in active sports betting accounts during the 20/4/25 NFL season. GeoComply is a company that specializes in verifying the location of internet gamblers.
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Record Numbers for 2024 Super Bowl
Super Bowl LVIII, which saw the Kansas City Chiefs defeat the San Franciso 49ers broke several records. According to data released by GeoComply, the event witnessed a surge in online betting activity, with transactions peaking at nearly 15,000 per second.
Furthermore, verification checks during the Big Game increased by over 22% compared to the previous year.
Sportsbooks also reported record-breaking figures. FanDuel alone recorded 14 million bets from 2.5 million customers, amounting to $307 million. It is expected that this year’s Super Bowl will surpass those numbers.
Sportsbooks Unveil Super Bowl Promos
Meanwhile, sports betting operators have launched various promotions for Super Bowl LIX as the event approaches.
Last week, Caesars Sportsbook unveiled its largest-ever Super Bowl prop betting menu. It also launched Same Game Parlays (SGPs) for the event and a virtual version of the classic Super Bowl squares party game, Caesars Squares.
In the previous month, PrizePicks and Circa Sports also debuted their contests for the Big Game.
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